Sr. Director/Director, Marketing

The Sr. Director/Director of Marketing is responsible for the brand management of Serada, a womenâ??s health care product in development for post-menopausal hot flashes, and will also have oversight responsibilities of partner marketing plans and materials for Glumetza, an extended release form of metformin - an oral agent for the treatment of Type 2 diabetes. Brand management of Serada includes the development and successful execution of the launch plan, to include such elements as positioning, branding, messaging, development of sales materials and tactics, KOL development, speaker programs, medical association strategic planning, publication planning, eMarketing, patient marketing, managed care marketing and pharmacy communications. Launch planning will be implemented with an internal cross-functional team and external consultants representing physician, patient, payor and pharmacy interests. <br/><br/>Essential Functions:<br/><br/>â?¢ Development and implementation of Serada launch plan.<br/>â?¢ Leadership of cross-functional teams to ensure optimal internal support of the brand, to include Clinical Development, Regulatory, Manufacturing and Distribution, Business Development, Finance, Legal and Business Analytics.<br/>â?¢ Provide input and direction for market research studies to inform the launch with regard to market dynamics, competition, managed care, physicians, patients, pharmacists, payers and consumers.<br/>â?¢ Drive the development of medical marketing plan to include KOL relations, commercial advisory boards and speaker programs.<br/>â?¢ Provide leadership to drive and coordinate advertising agency, medical communications agency, public relations agency and other vendors in the achievement of brand goals.<br/>â?¢ Participate with strategic planning team in making recommendations regarding sales force options and provide marketing leadership/partnering to sales management.<br/>

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